Adidas Basketball

In collaboration with Adidas Basketball and Comfort Magazine, this advertorial gives us the view from the perspective of coach Shawn “Sko” Kolani and her adversity and success within a male-dominated world. The story focuses on not only her success but also on the diverse team of players she trains.

This advertorial focus on both on-the-court performance styles and the off-the-court Forum shoe. The world is set in a raw black and white landscape of pickup games on local Los Angeles streetball courts, as Sko watches over her player while they compete.